“Catherine helped us with the sale of our house. We found her to be a very competent, reliable, and professional realtor. She is a good listener and has great communication skills. She always responded to our questions/inquiries promptly. She is very thorough and attentive to details. She would not hesitate to spend time with us to make sure we understood and were comfortable with every step of the process. We are very pleased with our experience during the entire process of selling our house and surely recommend her to our friends and would go back to her for our future real estate needs.”
The First Step to a Successful Sale
No matter where you live and what type of property you have, my selling process always starts off the same way. First, we begin with a casual consultation where we get to know more about each other.
During this conversation, we talk a lot about you, your property, and what your selling goals are. When selling your home, it’s important for me to understand why you want to sell, your timeline for selling, what type of sale will make you the happiest, and what you have enjoyed the most about living in your home.
This initial conversation will help me determine how I can best provide you with a compassionate home selling experience. Additionally, it will help me begin to strategize a proactive approach to targeting buyers while blueprinting your home selling plan.
Learn more about how I can help you develop a dynamic home selling strategy by reaching out to me here for help with selling your home.
My Ottawa Advantage
By offering my real estate services to clients across the entire Ottawa region, I get to work with a very diverse set of buyers. From young first-time buyers, families who need more space, retirees looking for a simpler life, or seniors looking to downsize, I work with everyone, everywhere.
That means that I have developed a nuanced understanding of specific buyer profiles and know what every target demographic looks for in the Ottawa real estate market.
Whoever they are and wherever they want to live, I know what will catch their attention, what is top of their wishlist, and what could be a deal-breaker.
In short, I know exactly what your home needs to get buyers in the door because I work with them every day.
Preparing Your Home For Market
Once we have identified the optimal target market for your home, I can apply my real estate expertise and local market knowledge to help you prepare your home for sale.
I’ll perform a methodical walkthrough with you of your home and note any areas that might need attention, and make staging recommendations to you. I’ll take special note of features and inclusions that today’s buyers are looking for so that we can accentuate those in our marketing materials.
I know from experience why some properties sell quickly and lucratively and why some languish on the market, which is why I always take the time to thoroughly assess your home and ensure that it’s ready to hit the market for a successful sale.
Connecting the Dots
With my extensive knowledge of home construction and systems and my hobby for home repairs, I’m happy to make recommendations to you to properly prepare your home for sale. I can call on my wonderful network of trusted home service providers for timely help when necessary so that your home shines in front of your target market.
I know that nobody wants to spend a ton of money when they’re selling a house, and it certainly isn’t always required. That’s why I will only recommend services to you when I feel they are absolutely needed and believe they will have a strong return on investment when selling your home.
My Network of Industry Professionals
When a small home service or improvement is necessary to help present your home in its best light and have it stand out on the market, I make sure it gets done by a trusted professional from my network in a timely manner.
Some of the seasoned service providers I regularly use include:
- Landscapers
- House Cleaners
- Carpet Cleaners and Carpet Stretchers
- Painters
- Tile Glazers
- Electricians and Plumbers
- Stagers
- Movers
- General Contractors and Handy-People
- And many more…
Marketing Makes the Difference
While it’s essential to strategically prepare your home to appeal to your target buyer demographic, if they never see your home, it’ll all be for nothing.
That’s why I put a big emphasis on effective digital and print marketing strategies when selling your home. Some of my most useful marketing strategies include:
- Selling the “Lifestyle” of Your Home or Property
- Professional Real Estate Photography
- Professional Videography and Drone Filming
- Virtual Home Tours
- Targeted Digital Advertising
- Substance-Focused Feature Sheets — not just fluff!
- Sleek Print Advertising Assets
- And much more…
Think We Make a Good Match?
I’d love to talk to you about your unique selling goals and real estate ambitions. We’ll cover everything you need to know about selling your home efficiently in today’s market and how I can help guide you through the process.
